Preparing for London Travel Week WTM at ExCeL Next Month: How We Prepare for Sales Events
With London Travel Week WTM just around the corner, we’re gearing up for another exciting opportunity to connect with industry leaders, foster new relationships, and represent our clients to the fullest. Preparation is key for any company attending a sales event, especially when aiming for a high return on the time and resources invested. At Worldwide Attractions, we ensure that every event is meticulously planned to maximize the value for our clients.
How We Prepare for WTM
- Targeted Research on Attendees
As soon as tickets are released, we start reaching out to our key buyers to organise meetings on behalf of our clients. This is where our comprehensive database, built over many years, comes into play. We know which companies we already have relationships with, and we then use the WTM data to identify potential new business opportunities that are attending that could have potential for our clients+. WTM is an excellent opportunity to strengthen those relationships in person and explore further growth possibilities. - Reaching Out for Appointments
We directly reach out to potential buyers using our internal database, setting up appointments for the event. The goal is to secure meetings that are productive and aligned with our clients’ objectives. We then use the WTM portal database to send connection requests to attendees. - Gathering Insightful Data
Once meetings are confirmed, we gather the latest information on each company and conduct up-to-date research on their offerings, particularly those relevant to our clients. This ensures we have the most accurate, recent details at our disposal during discussions. - Client Collaboration
We send a detailed summary of our scheduled meetings to our clients, including key notes from our CRM. Together with our clients, we review any additional points they want to raise during the meetings, ensuring alignment. - Final Preparations
Before heading to the event, we print all meeting notes, including critical contact information for the attendees we’re meeting. We reconfirm the meeting times and locations the day before and share an emergency contact number to handle any last-minute changes.
At the Event: Representing Our Clients
During the meetings at WTM, we represent our clients as an extension of their brand. Our focus is on showcasing their products and services, ensuring that their offerings take centre stage. While we mention that we are their sales representatives, the spotlight remains on the client’s business. We document all key discussion points and agree on follow-up actions during the meeting.
Post-Event Follow-Up: The Key to Success
Following the event, our work doesn’t stop. We are diligent in following up on every meeting, reconfirming what was discussed, and setting up follow-up calls or further in-person meetings to flesh out action plans. This level of consistent follow-up is crucial in turning conversations into concrete business outcomes.
Why Sales Events Matter
Attending events like London Travel Week WTM provides unparalleled opportunities for companies to connect with international businesses and expand their reach. For those who cannot attend, partnering with a local sales representation company like Worldwide Attractions can open doors to vital information, networks, and opportunities that have been built over many years.
With meticulous planning, strategic connections, and a focus on results, we ensure our presence at London Travel Week WTM delivers value for our clients. Are you prepared for your next event? Let’s make it a success together.
Talk with one of our team today. Click Here